If we have heard a lot about the “power of the words”, advertising agencies have understood that the mute creative advertising ones are sometimes even more efficient…
How do you feel when you are compelled to face your own behaviour?
It’s easier to flee away from it, right? Or pretend that “you didn’t know…”. Well, if you expected this confrontation it’s easy to find an excuse, effectively.But what about being dragged into a short movie without you even realize it and start to feel pain, anger of compassion for the main character? Imagine that you see an innocent being mugged and being treated like a virus… and then realize that you are acting just like his bullies without paying attention.
This as how guilty this creative advertising makes you feel.
We see that men behave in a cruel way with an innocent and helpless kid. We don’t have any explanation about this segregation, and this leads us to uncomfortable wonders. The music increases the feelings and the loneliness. The sadness becomes contagious. The rhetorical question is the last straw to increase the guiltiness we felt growing since the beginning.