How do you feel when you are compelled to face your own behaviour?

It’s easier to flee away from it, right? Or pretend that “you didn’t know…”. Well, if you expected this confrontation it’s easy to find an excuse, effectively.But what about being dragged into a short movie without you even realize it and start to feel pain, anger of compassion for the main character? Imagine that you see an innocent being mugged and being treated like a virus… and then realize that you are acting just like his bullies without paying attention.

This as how guilty this creative advertising makes you feel.

We see that men behave in a cruel way with an innocent and helpless kid. We don’t have any explanation about this segregation, and this leads us to uncomfortable wonders. The music increases the feelings and the loneliness. The sadness becomes contagious. The rhetorical question is the last straw to increase the guiltiness we felt growing since the beginning.

In this case, acting just as if everything is all right and doing our daily chores is like accomplishing one of the labors of Hercules.This advertising agency suggests a miracle solution to help you avoid… well, what is below:

This advertising campaign from Ukraine makes me smile with its unexpected twist.

It’s all in there: the power of the swimwear combined to your determination makes you the danger. The darkness of the colours contributes to create a scary mood where the danger seems omnipresent. The heavy sky overwhelmed by dark cloud does not anything be increase this feeling. Usually, optimistic advertising and funny ones are more present on blogs about advertising agencies. But this rarity makes is here even more efficient.

This advertising has the same purpose than the guerrilla marketing: entertain in an urban context.

Here are some examples that you may have the chance to see:

Denver water: This creative advertising agency did a really good job on this one. This one is particularly creative as far as it’s an even more eye-catching advertising.

FedEx: Bored on the highway? Gets entertained! We’ve seen this one on a blog about advertising agencies, but it deserved to be talked about again!

Oldtimer: Well… hard to keep driving without being stunned isn’t it?

Australia post : Another nice advertising campaign from an advertising agency to entertain you while you are waiting for the bus.

Mondopasta: As you may have guessed, this one is for a pasta product. Perfect to deliver the message, right? Creative advertising, right?

Step by step, we follow the guide and discover the apartment that a couple of girls are visiting. We are first intrigued, and expect something to happen. Their curiosity grows with ours, and we get as surprised as the girls when the guide opens the door of heaven.Their reaction makes us smile, and their scream starts: both endless and hysterical. Would it confirm the old cliché of girls in love with fashion, so badly that they get crazy just by hearing the word “discounted Louboutin shoes”?

Other screams, this time with men’s voices, quickly stops their own scream… All their manhood disappears and get replaced by a kind of “hysterical female reaction”. The beer closet just seems to satisfy their deepest desires. This parallel situation is unexpected, these ad agencies always manage to catch us by surprise.

Now that’s what i call creative advertising!

This creative advertising agency definitely played with the nostalgia feeling.

Just at the beginning, you are immediately in. No matter if you suck at blind test, this music is a too big reference to be ignored. At the same time, the mini Darth Vader appears, with the same determination than the real one. He keeps trying using the power of the force, but in vain. We almost feel relieved when his mother helps him to “control” the plate in the kitchen scene. It is only with his father’s complicity that the miracle will happen…

Nb: The ad agencies also divulged the “behind the scenes”, also available on Youtube.

When an advertising agency mixes up complicity, a product loved by almost everyone and a touching feeling, here is the result.

The scene happens in an everyday life place: the bus. Do you enjoy waiting for hours, then hop on it on a heatwave weather and discover that the bus is already crowed… All that you can do is remain standing up, almost falling each time the driver slows down and be so close to you neighbour that it’s hard to pretend that you are not disturbed by his staring look or his smell?

After a few glances, a certain chemistry between the boy and the girl seems to need a push to lead to something concrete… This is when the product makes his entrance like a “deus ex machina”. Once the complicity is here and the mute game between those two characters is on, it’s hard to prevent a smile.