The Advertising Diary

If we have heard a lot about the “power of the words”, advertising agencies have understood that the mute creative advertising ones are sometimes even more efficient…

How do you feel when you are compelled to face your own behaviour?

It’s easier to flee away from it, right? Or pretend that “you didn’t know…”. Well, if you expected this confrontation it’s easy to find an excuse, effectively.But what about being dragged into a short movie without you even realize it and start to feel pain, anger of compassion for the main character? Imagine that you see an innocent being mugged and being treated like a virus… and then realize that you are acting just like his bullies without paying attention.

This as how guilty this creative advertising makes you feel.

We see that men behave in a cruel way with an innocent and helpless kid. We don’t have any explanation about this segregation, and this leads us to uncomfortable wonders. The music increases the feelings and the loneliness. The sadness becomes contagious. The rhetorical question is the last straw to increase the guiltiness we felt growing since the beginning.

Tagged: ad agencies, advertising blogs, blog about advertising agencies, charlotte advertising, creative advertising

We all already had this feeling. That we spent a great night, that our sleeptime was short. And that we now have to face a hangover. But a huge one.

In this case, acting just as if everything is all right and doing our daily chores is like accomplishing one of the labors of Hercules.This advertising agency suggests a miracle solution to help you avoid… well, what is below:

This advertising campaign from Ukraine makes me smile with its unexpected twist.

Tagged: ad agencies, advertising blogs, blog about advertising agencies, charlotte advertising, creative advertising

Do you remember freaking out watching “Jaws”? This ad offers you an opportunity to take revenge.

It’s all in there: the power of the swimwear combined to your determination makes you the danger. The darkness of the colours contributes to create a scary mood where the danger seems omnipresent. The heavy sky overwhelmed by dark cloud does not anything be increase this feeling. Usually, optimistic advertising and funny ones are more present on blogs about advertising agencies. But this rarity makes is here even more efficient.

Tagged: ad agencies, advertising blogs, blog about advertising agencies, charlotte advertising, creative advertising

Some advertising blogs are excited about a new trend –and so am I!- where ad agencies create decorative and surprising advertisements, almost interactive in fact. You just can’t miss it.

This advertising has the same purpose than the guerrilla marketing: entertain in an urban context.

Here are some examples that you may have the chance to see:

Denver water: This creative advertising agency did a really good job on this one. This one is particularly creative as far as it’s an even more eye-catching advertising.

FedEx: Bored on the highway? Gets entertained! We’ve seen this one on a blog about advertising agencies, but it deserved to be talked about again!

Oldtimer: Well… hard to keep driving without being stunned isn’t it?

Australia post : Another nice advertising campaign from an advertising agency to entertain you while you are waiting for the bus.

Mondopasta: As you may have guessed, this one is for a pasta product. Perfect to deliver the message, right? Creative advertising, right?

Tagged: ad agencies, advertising blogs, blog about advertising agencies, charlotte advertising, creative advertising

How to make you laugh about yourself  in one lesson. The ad agencies working for Heineken teaches us how to use clichés in order to make fun of ourselves.

Step by step, we follow the guide and discover the apartment that a couple of girls are visiting. We are first intrigued, and expect something to happen. Their curiosity grows with ours, and we get as surprised as the girls when the guide opens the door of heaven.Their reaction makes us smile, and their scream starts: both endless and hysterical. Would it confirm the old cliché of girls in love with fashion, so badly that they get crazy just by hearing the word “discounted Louboutin shoes”?

Other screams, this time with men’s voices, quickly stops their own scream… All their manhood disappears and get replaced by a kind of “hysterical female reaction”. The beer closet just seems to satisfy their deepest desires. This parallel situation is unexpected, these ad agencies always manage to catch us by surprise.

Now that’s what i call creative advertising!

Tagged: ad agencies, advertising blogs, blog about advertising agencies, charlotte advertising, creative advertising